Making a Pivot – AvenueWest Las Vegas

AvenueWest Las Vegas
By: Saundra de Montaño

 

How It Started

I’d like to say AvenueWest found me. My husband and I were coming off a major shift in our real estate investment portfolio. We were planning to “sell it all” and start fresh again. What “fresh” looked like was still unclear to us. We started exploring a few opportunities, and found a way to re-invest the profits from our real investment portfolio into several Delaware Statutory Trusts. Financially, it seemed to makes sense. But for my husband and I who appreciate rolling our sleeves up and actively managing businesses, we were left unfulfilled. We wanted something more.

Over the past few years, attending Mr. Landlord cruises became an annual activity for us. Not only did we get to travel the world, but we learned more about property management and met interesting and like-minded people. In 2017, the theme for the cruise conference was “Thinking Outside of the Box.” And that is where we learned about AvenueWest and an opportunity to build a business in the corporate housing industry. We had always heard about corporate housing, but didn’t think ordinary “Ma and Pop” owners like us could ever enter that world. We didn’t know any corporate housing players – let alone potential corporate customers and that was a bit intimidating. With AvenueWest, we soon learned we didn’t need that background – all we needed was a desire to learn, bring our hustle, and be patient for the right clients.

We were all in – and were committed to doing it without cutting corners by smartly investing in our business potential. So in late 2017, we purchased three properties to use for corporate housing, and within a month we had our first big client, a Denver Bronco football superstar no less!  Like our other soon-to-be-leased units, the monthly rent was double what it would have rented at as an unfurnished, long-term rental. We saw what success looks like, and we wanted more.

 

How Its Going

The next phase of our business unfortunately, started with a tragedy – one we felt close to home.  In 2019, the horrific mass-shooting at the Mandalay Bay in Las Vegas happened – right in our backyard. As we all tried to comprehend this senseless event, there was a citywide, code enforcement crackdown on property owners to keep tabs on compliance for length of stay. Airbnbs and similar short-term housing providers were in the spotlight, and property owners that had units in highly sought-after buildings, such as the Ogden and Juhl, were looking for alternative platforms for renting to visitors.

I had the opportunity to present AvenueWest to owners at one particular complex and what managed corporate housing can offer them. With AvenueWest, they could not only generate more consistent renters (compared to Airbnb) but they would also be compliant with local Las Vegas ordinances and housing regulations. The idea of that meeting put me out of my comfort zone – but having leadership from AvenueWest at my side gave me the confidence and the credibility (with a national network behind us to prove it) to succeed.

Since then, our growth has accelerated and has not slowed down. At the end of 2018, I was managing ten properties. Six months later, we had twenty properties. And by the end of 2019, I was up to thirty. Now, we are pushing 40 properties, with an average occupancy of 95% that may fluctuate with seasonal demands. While the AvenueWest network and those that we partner with in the corporate housing community have helped grow our business, we are proud to report that over 50% of our business now comes directly to us.

We are known as the trusted, local experts in Las Vegas for all your managed corporate housing needs.

 

What’s Ahead

I have been a “landlord” for many years, and I know the secret sauce to business success in this industry is being able to answer one simple question: how do you place tenant (or in our case, a guest) within in three-weeks. Less than three-weeks is the target timeframe to transition a property to the next occupant.

Word of mouth and referrals are always the driving source of quality and consistent business. When you treat your customers with the utmost respect and service, it’s easy to win those referrals. Plus, it’s a win-win when you become the trusted partner for a business, making corporate housing a turnkey service for them.

As we celebrate 5 years as AvenueWest Las Vegas, we are focused on growing my own personal network by educating and informing brokers and investors about the benefits of working with and partnering with us.

With AvenueWest, our potential is limitless: It’s the best of both worlds – we have the support of a nationally recognized and tested business, with the opportunity to forge ahead in our own territory.

Awards & Publications

Awards and Recognition 

2020 – Nominee for Innovation of the Year Award, Corporate Housing Providers Association

2018 – Colorado Companies to Watch, State of Colorado

2018 – Top 7 Industry Innovators, Think Realty Magazine

2010 – Company of the Year, Corporate Housing Providers Association

2007, 2008, 2009 – Inc. 5000 Honoree, Inc. Magazine’s fastest growing companies

2003 – Emerging Business of the Year, Denver Metro Chamber of Commerce

 

Featured News Coverage

Inc. Magazine – “Corporate Housing is Making Talent More Productive” Featuring AvenueWest

Personal Real Estate Magazine Addition – “The Sleeping Giant is Stirring”

Lowes For Pros – “Where Your Local Marketing Knowledge Really Counts”

NY Times – “Good job offer, but what about the house?”

Other media mentions included in The New York Times, CNBC, USA Today, NBC Today Show, SmartMoney.com, Forbes.com, CoBiz Magazine, US News & World Report, LA Times, and the Chicago Herald.